The training course of "Airport Route Development and Commercial Management" which was jointly organized by the China Civil Airport Association (CCAA) and the International Air Transport Association (IATA), was held at IATA Beijing Training Center from 10th to 14th June, 2019. Macau International Airport Company Limited (CAM) as one of the Director member in the Director Council has sent Ms. Elizabeth Cheong, Deputy Director of Marketing Department and Mr. Kim Wong, Manager of Planning and Commercial Development Department to attend the course.

The 5-days training program was conducted by Mr. George Karamanos who has 25 years of international experience in aviation and marketing. There were total 10 course modules with content covering Airport business environment and economics, Business & Commercial marketing strategy, Differentiation in route development, Redefining the commercial consumer strategy, selecting the optimal commercial product mix, Property management and other non-aeronautical revenue streams, marketing intelligent investments and Commercial management structure. This training course allowing the participants to strengthen their knowledge in the aviation industry and on how to determine the airport’s position in the competitive airport landscape.