Macau International Airport (MIA) delegation participated in the “2015 Civil Aviation Communication Seminar” held by the CARNOC.com in Beijing on 26th November, 2015. The seminar gathered numerous experts in areas such as publicity, branding, marketing and service to discuss the brand communication under internationalization strategy for civil aviation, explore how to skillfully deflected maximizing the influence of brand media. The firm could promote their brand influence and competitiveness through the international marketing, global resource assignment in the process of the internationalization of aviation branding.
MIA’s representatives including: Macau International Airport Co. Ltd. (CAM) – Officer of Corporate Communication & Policy Research Office Ms. Miley Kou and Airport Information Management Solutions (AIMS) – Deputy Director of Business & Marketing Department Ms. Lily Zeng.
