The 5-days course “Airport Route Development & Commercial Management“ organized by International Air Transport Association(IATA) Training & Development Institute was held at Singapore on 7th-11th July 2014. Ms. Carolina Chang – Assistant Manager of Commercial Development Department, Mr. Daniel Lam – Officer of Marketing Department and Ms. Kaz Ng – Officer of Corporate Communication & Policy Research Office from CAM attended the course.
The 5 days course was facilitated by Mr. George Karamanos – a senior professional in Airport and Airline Marketing & Communications. The course combined the mix of aeronautical and non-aeronautical services to satisfy the different needs from customers, airlines and airports, which allow participants to gain a better understanding of the Airport business environment, identify airport’s position in the competitive airport landscape, demonstrate how to further develop effective route planning, commercial strategies and counter competitor actions.
